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WCAX: Vermont's Trusted News Source
WCAX, also known as Channel 3, is a CBS-affiliated television station serving the Burlington, Vermont-Plattsburgh, New York market. As Vermont's first television station, WCAX has been a cornerstone of local journalism and community service since its inception, providing comprehensive news coverage, weather updates, and entertainment programming to viewers throughout the region.
History and Legacy
WCAX-TV first signed on the air on March 18, 1954, making it one of the oldest television stations in Vermont. The station was founded by Stuart "Red" Martin, who also owned WCAX radio. The call letters "WCAX" originally stood for "Central Vermont," reflecting the station's commitment to serving the entire state. Over the decades, WCAX has maintained its position as Vermont's leading news source, building a reputation for reliable journalism and community engagement.
News Coverage and Programming
Local News Operations
WCAX operates one of the most extensive local news operations in northern New England. The station produces multiple daily newscasts, including:
- Channel 3 News at 6:00 AM - Morning news coverage
- Channel 3 News at Noon - Midday updates
- Channel 3 News at 5:00 PM - Evening news
- Channel 3 News at 6:00 PM - Prime evening coverage
- Channel 3 News at 11:00 PM - Late-night news
- Annual food drives and holiday donation programs
- Support for local schools and educational initiatives
- Sponsorship of community events and festivals
- Partnerships with local non-profit organizations
- Breaking news alerts and updates
- Live streaming of newscasts
- Extended weather forecasts and radar
- Video content and special reports
- Mobile applications for on-the-go access
- Regional Emmy Awards
- Associated Press awards
- Edward R. Murrow Awards
- Local media recognition from various organizations
The station's news team covers a wide range of topics including local government, education, business, crime, and community events across Vermont and northern New York.
First Alert Weather
WCAX's weather team provides comprehensive weather coverage through its "First Alert Weather" brand. The station employs multiple meteorologists who deliver detailed forecasts and severe weather alerts. The First Alert Weather team is known for its accurate predictions and thorough coverage of Vermont's challenging weather patterns, including winter storms, summer thunderstorms, and seasonal transitions.
Investigative Journalism
WCAX has a strong tradition of investigative reporting, with teams dedicated to uncovering important stories that impact the community. The station's investigative unit has exposed corruption, highlighted safety concerns, and brought attention to issues affecting Vermont residents.
Community Involvement
Beyond news reporting, WCAX is deeply involved in the communities it serves. The station regularly partners with local organizations for charitable events, sponsors community programs, and supports various civic initiatives. Notable community partnerships include:
Digital Presence and Innovation
WCAX has adapted to the changing media landscape with a strong digital presence. The station's website, wcax.com, provides:
The station maintains active social media accounts across multiple platforms, allowing for real-time engagement with viewers and rapid dissemination of important information.
Awards and Recognition
Throughout its history, WCAX has received numerous awards and accolades for its journalism and community service, including:
Market Position and Competition
WCAX operates in the Burlington-Plattsburgh market, competing with other local stations including WVNY (ABC), WFFF-TV (Fox), and Vermont Public Television. Despite increased competition, WCAX has maintained its position as the market leader in news ratings for decades, demonstrating the station's enduring connection with viewers.
Future Outlook
As media consumption habits continue to evolve, WCAX remains committed to its mission of serving Vermont communities with quality journalism. The station continues to invest in new technologies, expand its digital offerings, and adapt its coverage to meet the changing needs of viewers while maintaining the core values that have made it a trusted news source for generations of Vermonters.
WCAX's longevity and continued relevance in the Vermont media landscape speak to its enduring commitment to local journalism and community service, making it an integral part of daily life for residents throughout the region.
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