Outback Steakhouse is an American casual dining restaurant chain founded in 1988 in Tampa, Florida. The chain is owned by Bloomin' Brands, Inc. and has grown to become one of the largest casual dining steakhouse chains in the world, with locations across the United States and internationally.
The restaurant's theme is based on Australian culture, featuring Australian-inspired décor, menu items with Australian names, and a casual, relaxed atmosphere. Despite the Australian theme, Outback Steakhouse has no actual connection to Australia and was founded by American entrepreneurs.
Outback Steakhouse, owned by Bloomin' Brands, has recently undertaken significant changes as part of a comprehensive turnaround strategy. In October 2025, the company closed 21 underperforming restaurants across multiple states, including Alabama, Florida, Louisiana, Maryland, New York, and Wisconsin. Additionally, Bloomin' Brands announced plans to not renew leases for 22 other locations over the next four years.
To revitalize the brand, Bloomin' Brands is investing $75 million over the next three years. This investment focuses on enhancing steak quality, improving service by reducing the number of tables per server, and remodeling existing restaurants to create a more inviting atmosphere. The company also plans to increase its marketing spend, shifting towards digital platforms to better reach customers.
These efforts aim to strengthen Outback Steakhouse's position in the competitive casual dining market by emphasizing its core offerings and improving the overall guest experience.
Outback Steakhouse operates in numerous countries worldwide, including:
Bloomin' Brands Inc (BLMN), the parent company of Outback Steakhouse, continues to navigate the competitive casual dining landscape. Recent stock performance shows the company trading at approximately $6.40 per share, with ongoing strategic initiatives aimed at improving operational efficiency and customer experience.
The restaurant chain is known for its:
Outback Steakhouse remains a popular choice for casual dining, particularly known for its steak offerings and signature appetizers that have become cultural icons in the American restaurant landscape.
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