A dynamic portrait of Jordyn Woods, transitioning from a reality TV show backdrop on one side to a modern, sleek office with fashion and fitness products on the other, looking confident and successful.
A dynamic portrait of Jordyn Woods, transitioning from a reality TV show backdrop on one side to a modern, sleek office with fashion and fitness products on the other, looking confident and successful.

Jordyn Woods: From Reality TV to Entrepreneurial Success

Early Life and Career Beginnings

Jordyn Woods was born on September 23, 1997, in Los Angeles, California, to John Woods and Elizabeth Woods. Growing up in a family with strong ties to the entertainment industry - her mother was a plus-size model and her father worked in the music industry - Jordyn was exposed to the world of fashion and entertainment from a young age.

She began her modeling career at just 15 years old, quickly gaining attention for her striking features and confident presence. Her breakthrough came when she appeared on the E! reality television series "Keeping Up with the Kardashians" as the best friend of Kylie Jenner, which catapulted her into the public eye.

The Kardashian Connection and Public Scrutiny

For years, Jordyn was a regular fixture in the Kardashian-Jenner world, often appearing on their reality shows and social media. She lived with the family and was considered practically a member of the household. However, in February 2019, her relationship with the family dramatically changed following her involvement in a cheating scandal with Khloé Kardashian's then-partner Tristan Thompson.

The fallout was swift and public, with Jordyn losing her close friendship with Kylie Jenner and facing significant backlash from the Kardashian family and their fans. This period marked a turning point in her career and personal life, forcing her to forge her own path outside the Kardashian orbit.

Entrepreneurial Ventures and Business Success

Following the public controversy, Jordyn focused on building her own brand and business empire. She launched several successful ventures:

SECNDNTURE Activewear


In 2020, Jordyn founded SECNDNTURE, an inclusive activewear brand that quickly gained popularity for its size-inclusive approach and fashionable designs. The brand emphasizes body positivity and offers sizes ranging from XS to 4X.

Modeling and Brand Partnerships


Despite the controversy, Jordyn continued to work as a model, appearing in campaigns for major brands including Fashion Nova, Boohoo, and PrettyLittleThing. Her social media presence, with millions of followers across platforms, made her an influential figure in the fashion and beauty space.

Adore Me Collaboration


In September 2025, Jordyn celebrated her 28th birthday by announcing a collaboration with Adore Me on the SOFT TOUCH Collection. This loungewear line features over 100 mix-and-match pieces, including bralettes, camis, wrap tops, wide-leg pants, onesies, and boxer shorts, all priced under $50 for VIP members. Jordyn emphasized the collection's comfort and inclusivity, stating, "Feeling comfortable in what I'm wearing is so important to me. It impacts my confidence and how I feel about myself."

Personal Life and Relationships

Family Background


Jordyn comes from a close-knit family. She has a younger sister, Jodie Woods, who is also a model and social media influencer. The Woods sisters have often collaborated on projects and supported each other's careers.

Relationship with Karl-Anthony Towns


Jordyn has been open about her relationship with NBA player Karl-Anthony Towns. In an October 2025 interview on "The Tamron Hall Show," she described him as her "best friend" and expressed excitement about their future together. She highlighted their shared experiences with personal loss, noting, "He went through a lot in his life. I lost my dad when I was 18 and, so through what I went through, I was able to be a different type of support system and that was what really blossomed our relationship."

Personal Loss and Resilience


In March 2025, Jordyn mourned the loss of a close friend to breast cancer. She shared her grief on social media, expressing, "I had to bury one of the closest people to me yesterday after she lost her battle to breast cancer. Life isn't always fair. She will be missed tremendously."

Rekindled Friendships and Moving Forward

Reconciliation with Kylie Jenner


In July 2023, Jordyn was spotted having dinner with Kylie Jenner, indicating efforts to rebuild their friendship after the 2019 fallout. A source mentioned, "Jordyn has been making an effort to re-establish her friendship with Kylie. They have been talking and hanging out a little."

Body Positivity and Advocacy

Throughout her career, Jordyn has been a vocal advocate for body positivity and self-love. As a plus-size model in an industry that often prioritizes thinness, she has used her platform to promote inclusivity and challenge beauty standards. Her social media presence frequently features messages of self-acceptance and empowerment.

Legacy and Impact

Jordyn Woods' journey from reality TV sidekick to successful entrepreneur demonstrates her resilience and business acumen. Despite facing public scrutiny and personal challenges, she has built a multi-faceted career that extends beyond her association with the Kardashian family.

Her story serves as an inspiration to young women navigating the complexities of fame, friendship, and business in the digital age. Through her various ventures and public presence, Jordyn continues to evolve as a businesswoman, influencer, and advocate for body positivity and self-empowerment.

As she continues to expand her brand and influence, Jordyn Woods remains a prominent figure in the fashion and entertainment industries, proving that personal setbacks can become catalysts for professional growth and personal transformation.

The prompt for this was: jordyn woods

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