A dynamic portrait of Joey McGuire, wearing Texas Tech gear, standing confidently on the football field under stadium lights, exuding energy and leadership against a vibrant red and black sunset sky.
Joey McGuire: Leading Texas Tech's Football Renaissance
Early Career and Background
Joey McGuire is an American football coach who currently serves as the head coach of the Texas Tech Red Raiders football program. Before taking over at Texas Tech, McGuire built an impressive coaching resume primarily in the Texas high school football scene, where he established himself as one of the state's most successful coaches.
McGuire's coaching journey began at Crowley High School before he moved to Cedar Hill High School, where he transformed the program into a state powerhouse. During his 14 seasons at Cedar Hill, he compiled a 141-42 record and led the team to three state championships (2006, 2013, 2014), establishing a reputation for developing talent and building winning programs.
Transition to College Football
McGuire made the jump to collegiate coaching in 2017 when he joined Matt Rhule's staff at Baylor University as tight ends coach. His recruiting prowess and Texas connections immediately paid dividends for the Bears program. When Dave Aranda took over as Baylor's head coach in 2020, McGuire was retained and promoted to associate head coach, continuing to play a crucial role in the program's success.
Taking the Helm at Texas Tech
Texas Tech hired McGuire as their head coach on November 8, 2021, recognizing his deep Texas roots, proven recruiting ability, and track record of program building. The hire was widely praised as McGuire brought exactly the kind of Texas-focused approach the Red Raiders needed to compete in the challenging Big 12 Conference.
Contract and Program Investment
In December 2022, Texas Tech demonstrated their commitment to McGuire's vision by signing him to a new six-year, $26.6 million contract extension. The agreement, which runs through the 2028 season, includes annual raises and performance bonuses, securing his leadership for the long term and signaling the university's belief in his ability to build a championship program.
Coaching Philosophy and Culture
McGuire's coaching philosophy centers around building strong relationships and creating a family atmosphere within the program. He famously stated that his team's success is "fueled by love, not money," emphasizing the importance of genuine connections and player development over financial incentives.
His approach has resonated with players and recruits alike, creating a culture of accountability and mutual respect. McGuire's background in high school coaching gives him a unique perspective on player development and relationship-building that has translated well to the collegiate level.
On-Field Success
Under McGuire's leadership, Texas Tech has experienced a significant resurgence:
- Achieved a 4-0 start in the 2025 season, including a dominant 34-10 victory over Utah
- Reached No. 12 in the AP Top 25 poll, the program's highest ranking since 2013
- Earned the program's first College GameDay appearance in 17 years
- Built momentum through strong recruiting classes and player development
- Introduced special Patrick Mahomes-inspired uniforms to honor the program's most famous alumnus
- Plans to fully incorporate Mahomes' Gladiator logo into team designs
- Enhanced fan engagement and game day experiences
- Strengthened relationships with former players and program legends
- Navigating the competitive Big 12 landscape
- Managing key injuries, such as running back Quinten Joyner's season-ending ACL tear
- Building depth and developing young talent
- Competing against established powers in the conference
Recruiting Prowess
One of McGuire's greatest strengths has been his ability to recruit Texas talent. His deep connections throughout the state's high school coaching ranks have given Texas Tech unprecedented access to top prospects. The "Keep 'Em in Texas" recruiting philosophy has become a cornerstone of his program-building strategy.
Special Initiatives and Program Enhancements
McGuire has embraced Texas Tech's traditions while also implementing innovative approaches to program development:
Facing Challenges
Like any rebuilding program, McGuire has faced his share of challenges:
Legacy and Future Outlook
Joey McGuire represents a new era for Texas Tech football—one built on Texas roots, strong relationships, and sustainable program development. His unique path from high school coaching legend to Power Five head coach has given him a distinctive perspective that sets him apart in the college football landscape.
With his contract secured through 2028 and the program showing clear signs of upward trajectory, McGuire appears positioned to lead Texas Tech back to national prominence. His ability to connect with players, recruit effectively in Texas, and build a winning culture suggests that the Red Raiders' football program is in capable hands for the foreseeable future.
As Texas Tech continues its ascent under McGuire's leadership, the college football world is watching to see if this Texas-born coach can indeed return the Red Raiders to the upper echelon of college football while staying true to the values that have defined his coaching career.
The prompt for this was: joey mcguire
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